Aurora.

“We did not set out to build a club. We set out to build the only two rooms a person who has everything would actually want to spend their evening in.”

Aurora is the founding venue of Aurora Land Solutions — a holding company that has, until now, kept itself quiet. We took two years to design Noir. We took three to design Reserve. We turned down four investors who wanted us to scale.

Noir was built around one question: what does the world's best room sound like at exactly 1:47 AM?Reserve was built around a different one: what does a room of the fifty most interesting people in this city talk about when no one is listening?

We do not sell franchises. We do not sell merchandise. We will, eventually, open one more room in another city. When we do, you will hear about it the same way you heard about this one — quietly, from a person you trust.